The iPad Mini was announced earlier today, and consumers aren’t too happy with what the Cupertino-giant presented on stage. Apple’s new miniaturized tablet is on-par with technology from the year 2011. Its display resolution is 1024 x 768 with 116 pixels-per-inch.
On the other side of technology, its internals aren’t too pleasing either. The iPad Mini runs on Apple’s ‘A5′ processor, which is found within the iPad 2 and iPhone 4S. But let’s get onto the main topic:
Why Apple Didn’t Add Retina Display To iPad Mini
Well, the base-model iPad Mini starts at roughly $329 per unit. Apple is a company all about its profits, and a Retina display would cut deeply into their profit-base. With competing tablets — Amazon’s Kindle Fire and Google’s Nexus 7 already selling for sub-$300, Apple had to make a decision — should they cut into profits (to sell more units) or leave out the Retina Display. Subsequently they left out the Retina display and went along with 162 PPI (while the iPad 4 has 264 PPI).
When the iPad Mini hits the market this Friday upon pre-sales going live Apple will see just how much their $330 price-point affects sales; will Apple ‘fanboys’ be willing to support this subsidized tablet or will they decide not to. The regular consumer could easily vote against the iPad Mini because of cheap Android alternatives.
What Are Your Thoughts?
As a consumer, what are your true thoughts on the iPad Mini? I believe Apple made a huge mistake with pricing and the Retina display decision. The reason the Kindle Fire is able to sell for $199 is because Amazon ditches device profits in hopes that users will purchase applications, music, and e-books.