Why Apple’s iPad Mini Doesn’t Have Retina Display

Ryan St Onge October 23, 2012 2

The iPad Mini was announced earlier today, and consumers aren’t too happy with what the Cupertino-giant presented on stage. Apple’s new miniaturized tablet is on-par with technology from the year 2011. Its display resolution is 1024 x 768 with 116 pixels-per-inch.

On the other side of technology, its internals aren’t too pleasing either. The iPad Mini runs on Apple’s ‘A5′ processor, which is found within the iPad 2 and iPhone 4S. But let’s get onto the main topic:

Why Apple Didn’t Add Retina Display To iPad Mini

Well, the base-model iPad Mini starts at roughly $329 per unit. Apple is a company all about its profits, and a Retina display would cut deeply into their profit-base. With competing tablets — Amazon’s Kindle Fire and Google’s Nexus 7 already selling for sub-$300, Apple had to make a decision — should they cut into profits (to sell more units) or leave out the Retina Display. Subsequently they left out the Retina display and went along with 162 PPI (while the iPad 4 has 264 PPI).

When the iPad Mini hits the market this Friday upon pre-sales going live Apple will see just how much their $330 price-point affects sales; will Apple ‘fanboys’ be willing to support this subsidized tablet or will they decide not to. The regular consumer could easily vote against the iPad Mini because of cheap Android alternatives.

What Are Your Thoughts?

As a consumer, what are your true thoughts on the iPad Mini? I believe Apple made a huge mistake with pricing and the Retina display decision. The reason the Kindle Fire is able to sell for $199 is because Amazon ditches device profits in hopes that users will purchase applications, music, and e-books.


  1. Nmnm October 25, 2012 at 7:48 am - Reply

    You said that the iPad mini has the A6x processor. If I’m not mistaken, the mini has the A5 processor.

  2. Harry_Wild October 27, 2012 at 10:42 pm - Reply

    My thinking on why Apple did not offer a Retina screen with the first generation iPad mini is that they just want to milk the product model – price it high and let the “suckers” buy it because it is a beautiful design that is quite attractive as well as functional in size. 

    But I think that the competitors will force Apple to bring forth the retina sooner; since most of the people who will purchase the mini1 will be depleted and the people who know technology will be the ones left seeking to buy it with a modern HD screen and a quad core processor and fast graphics chip inside.  Theses are the buyers who compare specifications! 

    The first buyers are the ones that are in love with the design and don’t care much about clarity or anything else. 

    The buyers after that will base their decisions more on what is current technology based on Apple’s other products like the iPad4 as well as competitors wares.

    Apple cannot do like in the past – stretch out their models by do a little better each refresh. 

Leave A Response »

CommentLuv badge