Apple has parted ways with Google Maps on iOS 6 to focus on their own maps application, called ‘Maps’. So far everything seems alright, and as far as Mobile Maps go, they are competing well with Google. They have a 3D option, Flyover view, and even turn-by-turn directions. A partnership with GPS company TomTom was even established to further help their goal. And we can’t forget Yelp, we have all the reviews and information on local stores, restaurants, etc.
One thing they do lack though is 7,000 workers specifically working on Maps. Google Maps has approximately 7,100 workers, 1100 being full-time, and the rest being contractors. Nicholas Carlson from Bussiness Insider notes,:
One big reason: Google has 1,100 full time employees and 6,000 contractors working on its mapping products. Those 7,000 people do all sorts of granular work.
All those workers consist of street view drivers, plane drivers, drawers, and even listing correctors. And Apple doesn’t need these extra workers in my opinion. They can afford it, but Maps is really a lone iOS application. Google Maps is a full-blown mobile application, online website, and much more. It would be senseless to over-spend on a maps application. People aren’t buying the iPhone for the Maps app, so there really is no profit-motive for Apple.
Even still, Apple could still hang near the top as a mobile-maps application. They just need to slowly continue to improve the app. Since Maps comes installed on every iOS device, the application shouldn’t take long to gain success.
What are your thoughts on where Apples Maps app will go?