As of lately, an Amazon smartphone has picked up steam around the web. Two highly reliable sites, The Wall Street Journal and Bloomberg, have confirmed Amazons active work on the phone. Amazon, known for their Kindle e-readers, and most recently the Kindle Fire tablet, may soon take it to the next level. They’ve already attempted to create competition with the iPad, and the result wasn’t anywhere near as popular, so why mess with the top-rated smartphone, the iPhone? Many companies including Samsung,HTC,Nokia, and more have tried, but fail.
Attempting competitors mainly use the Android operating system, and Amazon has similar plans. According to reports, Amazon planned to slightly modify the Android operating system. As far as individual smartphone sales go, the iPhone tops them all. Literally thousands of Android smartphones exist, what is another going to matter.
So lets go over why Amazon, the large online marketplace, won’t have any affect on Apples sales:
1. A smartphone is a huge commitment. Your talking a 2-year contract.
Yes I know both the iPhone and Amazon smartphone both would require 2-year contracts, but there’s a huge difference. Many people need to have faith that Amazon will continually update their phone. Many Android phones are famous for dis-continuing Android system updates. If I were a former Android phone user I wouldn’t be to satisfied and may be hesitant of purchasing from a introductory company.
Just think. Your going to have this phone for two years! Would you choose the highly reliable iPhone, or a newly introduced phone? Its a very easy selection in my opinion.
2. Amazons smartphone will just be another typical Android phone
We have Samsung,HTC,Motorola, and more. Each company has a wide selection of phones running the Android operating system. None have individual great selling phones. The iPhone is the top selling individual phone. The Android platform on the other-hand beats out iOS by a longshot; Whys that? Android has thousands of Android phones on the market, Apple has two.
So Amazons smartphone will just be another regular. Unless they introduced a whole new customized operating system that everyone enjoys, they can’t win on an Android smartphone. Theres a long line between iOS and Android. Just face it, Android guru’s are likely to choose any Android phone, while iOS users while go with an iPhone.
3. Amazon can’t expect to makeup sales from e-Book sales.
When Amazon launched the Kindle fire at $199, they had the goal to replenish profits based from e-Book sales. This method may have worked, but they can’t expect so with a smartphone. I’ve tried reading books on my iPhone. The experience is atrocious. The text is small and hard to read. Even if Amazon had a 4-inch smartphone, the display still would fail to please. With that said, I wouldn’t expect Amazon to sell their smartphone at a discount.
People willing to buy an Android smartphone have a wide range of choices. Do they want to buy a low-end phone at $70.00 or buy one at $199.00? That’s a choice consumers have to make. If Amazon charges $199 (Very likely), they will need to include a plethora of unique changes compared to the $100.00 or below models.
This Is Why Apples Sales Won’t Be Affected:
Apples sales simply will not take affect from the Amazon smartphone. An Android device and iOS device is separated by a large margin. The current base of iOS users I find hard to believe would leave the iPhone. I know I wouldn’t be able to. But the people in the market looking for a new smartphone are the particular users aimed by Apple and Amazon.
Based from past reports, the percentage of users satisfied with iOS was near 75 percent, and Android sanctification was averaged at 46 percent. This means Apple could gain near 54 percent of Android users yearly if they decide to join the iOS force. That number sure out-beats the 25 percent that may leave iOS.
In the end, an Android phone is just another Android phone. Don’t expect any difference with Amazon. Leave your thoughts below.