Along with the iPhone and iPad Mini rumors, the next largest rumor Apple related regards Apples HDTV. Rumor has it that Apple will drop a TV onto the market Q4 of 2012 or Q1 of 2013. Analysts during the past have denied the speculation because the TV market isn’t very populated at the moment. And who at this point would be willing to spend an estimated $700 or more on a TV when you can make an HDTV purchase for less than $400, receiving a decent sized (32″ to 40″) TV. For that to happen Apple better have something very unique to add the a television.
So to prove my point, the two largest television producers in the world, Samsung and Sony, have both dropped their TV prices to bare minimum. They’ve made the move to help in-store retailers regain profits and improve the overall sales of their HDTV’s. In fact, the average price of an HDTV has fell 15 percent to $545 according to the Wall Street Journal.
During the past Sony has set minimum prices on products such as the original Playstation and Handycam. But this is the first time such a policy was labeled onto television sets.
If in-fact an “iTV” was released, you know Apple has a great marketing plan. They aren’t known to set bare minimum pricing, and if they did, they would just budge their way into the TV business slowly. They could also use Amazons strategy for selling the Kindle Fire for a loss, in hopes to regain profits from digital products, but they would need to cut a deal with a cable subscription company to sell individual channels on the iTV.
In reality though the iTV is not going to happen at this point. They may be working on the project right now, however we will not see a release until the TV market begins to rise.